A freelance project done in collaboration with This is Gothenburg for Gothenburg&Co.
We needed to do qualitative and quantitative research in order to get nisight into what are the audience types that access/are interested in This is Gothenburg.
Method:
During the events held by This is Gothenburg at Kronhuset, I was part of interviewing people to find answers related to their occupations, desires, and struggles. The audience was over 100 people, there was a set of whiteboards and post-its and people were drinking and mingling. There were both open questions as well as script questionnaires.
To then communicate who our audience is, the data has been divided into 3 categories. We made persona cards, for which I helped synthesize the data. Afterward, I did the illustrations accordingly to represent and personify the cards. The cranes are used as a frame to connect the drawings to the Gothenburg scene. The style of the drawings is realistic, to illustrate a personal feeling without the need to use pictures. The people’s jobs are integrated into the scene as well, with the help of differenet symbols and elements.
