AI-Native Designer & UX Strategist






Sneak peak of my works
Design in action
I’ve worked across 2 startups, 2 NGO (This is Gothenburg & Öppet Hus i Göteborg), 8 clients, and 2 research teams — designing everything from digital health, interactive/play-based experiences and community-driven projects.

Omaia Health
I led the end-to-end product design and strategy for a pregnancy wellbeing app, serving as product design lead to deliver a validated MVP from concept to closed beta while coordinating across founders, developers, and clinical advisors.
Healthcare/Femtech

Susteed
I designed and launched a refined Squarespace website for Susteed, a sustainability and management consultancy. The work included strategy, branding, copywriting support, and a client-editable structure.
Sustainability/Management

Bookmyplay
I redesigned the booking platform Bookmyplay, which connects parents with playgrounds and event services for children. Collaborated closely with the CEO and PM, and led the implementation together with the dev team.
Events Booking Platform

V-Eye
I led the design strategy for a real-time vehicle safety network, translating federated learning and confidential computing into intuitive dashboards and a visual story that demonstrated collision prevention without privacy violation.
Automotive
Usability Testing
Illustration
AI Prototyping
User Interface Design
Accessibility
Frontend & CSS
User Research
AI Design & Code
Product Design
What I bring
I build with AI across the full design stack — research, prototyping, UI, and frontend. I move fast without losing rigour, and I close the gap between design and code so teams ship better products, faster.
Outside of work
Finally, who am I in a nutshell?
Outside client work, I’m building an instagram account where I draw comic character art daily. When I'm not drawing, you’ll find me hiking in nature, swimming in lakes, indoor climbing, skiing or building small (board or digital) games.
On top of that, I laugh a lot, ask the questions everybody needs to hear but none dare to ask, and motivate the people around me. :)
Design isn’t just my job, it’s how I observe, empathise, and make sense of complex systems and people.

A dog person

Love for nature

Hi, it's me :)
What people I've worked with have said about me.

Nina Larsson
Founder & CEO, Omaia

David Skoglund
CTO, Miss Prym

Helena Hansson
PhD, Gothenburg University
Ready to build something amazing?
I'd love to connect with you!
AI-Native Designer &
UX Strategist






Sneak peak of my works
Design in action
I’ve worked across 2 startups, 2 NGO (This is Gothenburg & Öppet Hus i Göteborg), 8 clients, and 2 research teams — designing everything from digital health, interactive/play-based experiences and community-driven projects.

Omaia Health
I led the end-to-end product design and strategy for a pregnancy wellbeing app, serving as product design lead to deliver a validated MVP from concept to closed beta while coordinating across founders, developers, and clinical advisors.
Healthcare/Femtech

Susteed
I designed and launched a refined Squarespace website for Susteed, a sustainability and management consultancy. The work included strategy, branding, copywriting support, and a client-editable structure.
Sustainability/Management

Bookmyplay
I redesigned the booking platform Bookmyplay, which connects parents with playgrounds and event services for children. Collaborated closely with the CEO and PM, and led the implementation together with the dev team.
Events Booking Platform

V-Eye
I led the design strategy for a real-time vehicle safety network, translating federated learning and confidential computing into intuitive dashboards and a visual story that demonstrated collision prevention without privacy violation.
Automotive
Usability Testing
Illustration
AI Prototyping
User Interface Design
Accessibility
Frontend & CSS
User Research
AI Design & Code
Product Design
What I bring
I build with AI across the full design stack — research, prototyping, UI, and frontend. I move fast without losing rigour, and I close the gap between design and code so teams ship better products, faster.
Outside of work
Finally, who am I in a nutshell?
Outside client work, I’m building an instagram account where I draw comic character art daily. When I'm not drawing, you’ll find me hiking in nature, swimming in lakes, indoor climbing, skiing or building small (board or digital) games.
On top of that, I laugh a lot, ask the questions everybody needs to hear but none dare to ask, and motivate the people around me. :)
Design isn’t just my job, it’s how I observe, empathise, and make sense of complex systems and people.

A dog person

Love for nature

Hi, it's me :)
What people I've worked with have said about me.

Nina Larsson
Founder & CEO, Omaia

David Skoglund
CTO, Miss Prym

Helena Hansson
PhD, Gothenburg University
Ready to build something amazing?
I'd love to connect with you!
AI-Native Designer & UX Strategist






Sneak peak of my works
Design in action
I’ve worked across 2 startups, 2 NGO (This is Gothenburg & Öppet Hus i Göteborg), 8 clients, and 2 research teams — designing everything from digital health, interactive/play-based experiences and community-driven projects.

Omaia Health
I led the end-to-end product design and strategy for a pregnancy wellbeing app, serving as product design lead to deliver a validated MVP from concept to closed beta while coordinating across founders, developers, and clinical advisors.
Healthcare/Femtech

Susteed
I designed and launched a refined Squarespace website for Susteed, a sustainability and management consultancy. The work included strategy, branding, copywriting support, and a client-editable structure.
Sustainability/Management

Bookmyplay
I redesigned the booking platform Bookmyplay, which connects parents with playgrounds and event services for children. Collaborated closely with the CEO and PM, and led the implementation together with the dev team.
Events Booking Platform

V-Eye
I led the design strategy for a real-time vehicle safety network, translating federated learning and confidential computing into intuitive dashboards and a visual story that demonstrated collision prevention without privacy violation.
Automotive
Usability Testing
Illustration
AI Prototyping
User Interface Design
Accessibility
Frontend & CSS
User Research
AI Design & Code
Product Design
What I bring
I build with AI across the full design stack — research, prototyping, UI, and frontend. I move fast without losing rigour, and I close the gap between design and code so teams ship better products, faster.
Outside of work
Finally, who am I in a nutshell?
Outside client work, I’m building an instagram account where I draw comic character art daily. When I'm not drawing, you’ll find me hiking in nature, swimming in lakes, indoor climbing, skiing or building small (board or digital) games.
On top of that, I laugh a lot, ask the questions everybody needs to hear but none dare to ask, and motivate the people around me. :)
Design isn’t just my job, it’s how I observe, empathise, and make sense of complex systems and people.

A dog person

Love for nature

Hi, it's me :)
What people I've worked with have said about me.

Nina Larsson
Founder & CEO, Omaia

David Skoglund
CTO, Miss Prym

Helena Hansson
PhD, Gothenburg University
Ready to build something amazing?
I'd love to connect with you!








