AI Product Designer & UX Strategist






Sneak peak of my works
Design in action
I’ve worked across 2 startups, 1 NGO, 8 clients, and 2 research teams — designing everything from digital health apps to secure mobility systems and community-driven projects.

Omaia Health
I led the end-to-end product design and strategy for a pregnancy wellbeing app, serving as product design lead to deliver a validated MVP from concept to closed beta while coordinating across founders, developers, and clinical advisors.
Pregnancy wellbeing app · Healthcare / Femtech

Susteed
I designed and launched a refined Squarespace website for Susteed, a sustainability and management consultancy. The work included strategy, branding, copywriting support, and a client-editable structure.
Sustainability Consultancy · Direction · Branding

Bookmyplay
I redesigned the booking platform Bookmyplay, which connects parents with playgrounds and event services for children. Collaborated closely with the CEO and PM, and led the implementation together with the dev team.
Events Booking SAAS· Family Entertainment

V-Eye
I led the design strategy for a real-time vehicle safety network, translating federated learning and confidential computing into intuitive dashboards and a visual story that demonstrated collision prevention without privacy violation.
Automotive · Smart Mobility · Vehicle Safety Systems
Usability Testing
Illustration
Figma Engineer
User Interface Design
Accessibility
Frontend & CSS
User Research
AI Design & Code
Product Design
What I bring
My USP is a “Swiss Army Knife” ability to quickly master adjacent skills a product needs to succeed in the market. Master in AI Design and Code. Comfortable working in both Swedish and English.
Outside of work
Finally, who am I in a nutshell?
Outside client work, I’m building an Etsy shop where I draw seamless patterns. When I'm not drawing, you’ll find me hiking in nature, swimming in lakes, indoor climbing, skiing or building small games.
On top of that, I laugh a lot, ask the questions everybody needs to hear but none dare to ask, and motivate the people around me. :)
Design isn’t just my job, it’s how I observe, empathise, and make sense of complex systems and people.

A dog person

Love for nature

Hi, it's me :)
What people I've worked with have said about me.

Nina Larsson
Founder & CEO, Omaia

David Skoglund
CTO, Miss Prym

Helena Hansson
PhD, Gothenburg University
Ready to build something amazing?
I'd love to connect with you!
UX/UI &
Product Designer






Sneak peak of my works
Design in action
I’ve worked across 2 startups, 1 NGO, 8 clients, and 2 research teams — designing everything from digital health apps to secure mobility systems and community-driven projects.

Omaia Health
I led the end-to-end product design and strategy for a pregnancy wellbeing app, serving as product design lead to deliver a validated MVP from concept to closed beta while coordinating across founders, developers, and clinical advisors.
Pregnancy wellbeing app · Healthcare / Femtech

Susteed
I designed and launched a refined Squarespace website for Susteed, a sustainability and management consultancy. The work included strategy, branding, copywriting support, and a client-editable structure.
Sustainability Consultancy · Direction · Branding

Bookmyplay
I redesigned the booking platform Bookmyplay, which connects parents with playgrounds and event services for children. Collaborated closely with the CEO and PM, and led the implementation together with the dev team.
Events Booking SAAS· Family Entertainment

V-Eye
I led the design strategy for a real-time vehicle safety network, translating federated learning and confidential computing into intuitive dashboards and a visual story that demonstrated collision prevention without privacy violation.
Automotive · Smart Mobility · Vehicle Safety Systems
Usability Testing
Illustration
Figma Engineer
User Interface Design
Accessibility
Frontend & CSS
User Research
AI Design & Code
Product Design
What I bring
My USP is a “Swiss Army Knife” ability to quickly master adjacent skills a product needs to succeed in the market. Master in AI Design and Code. Comfortable working in both Swedish and English.
Outside of work
Finally, who am I in a nutshell?
Outside client work, I’m building an Etsy shop where I draw seamless patterns. When I'm not drawing, you’ll find me hiking in nature, swimming in lakes, indoor climbing, skiing or building small games.
On top of that, I laugh a lot, ask the questions everybody needs to hear but none dare to ask, and motivate the people around me. :)
Design isn’t just my job, it’s how I observe, empathise, and make sense of complex systems and people.

A dog person

Love for nature

Hi, it's me :)
What people I've worked with have said about me.

Nina Larsson
Founder & CEO, Omaia

David Skoglund
CTO, Miss Prym

Helena Hansson
PhD, Gothenburg University
Ready to build something amazing?
I'd love to connect with you!
AI Product Designer & UX Strategist






Sneak peak of my works
Design in action
I’ve worked across 2 startups, 1 NGO, 8 clients, and 2 research teams — designing everything from digital health apps to secure mobility systems and community-driven projects.

Omaia Health
I led the end-to-end product design and strategy for a pregnancy wellbeing app, serving as product design lead to deliver a validated MVP from concept to closed beta while coordinating across founders, developers, and clinical advisors.
Pregnancy wellbeing app · Healthcare / Femtech

Susteed
I designed and launched a refined Squarespace website for Susteed, a sustainability and management consultancy. The work included strategy, branding, copywriting support, and a client-editable structure.
Sustainability Consultancy · Direction · Branding

Bookmyplay
I redesigned the booking platform Bookmyplay, which connects parents with playgrounds and event services for children. Collaborated closely with the CEO and PM, and led the implementation together with the dev team.
Events Booking SAAS· Family Entertainment

V-Eye
I led the design strategy for a real-time vehicle safety network, translating federated learning and confidential computing into intuitive dashboards and a visual story that demonstrated collision prevention without privacy violation.
Automotive · Smart Mobility · Vehicle Safety Systems
Usability Testing
Illustration
Figma Engineer
User Interface Design
Accessibility
Frontend & CSS
User Research
AI Design & Code
Product Design
What I bring
My USP is a “Swiss Army Knife” ability to quickly master adjacent skills a product needs to succeed in the market. Master in AI Design and Code. Comfortable working in both Swedish and English.
Outside of work
Finally, who am I in a nutshell?
Outside client work, I’m building an Etsy shop where I draw seamless patterns. When I'm not drawing, you’ll find me hiking in nature, swimming in lakes, indoor climbing, skiing or building small games.
On top of that, I laugh a lot, ask the questions everybody needs to hear but none dare to ask, and motivate the people around me. :)
Design isn’t just my job, it’s how I observe, empathise, and make sense of complex systems and people.

A dog person

Love for nature

Hi, it's me :)
What people I've worked with have said about me.

Nina Larsson
Founder & CEO, Omaia

David Skoglund
CTO, Miss Prym

Helena Hansson
PhD, Gothenburg University
Ready to build something amazing?
I'd love to connect with you!








