I led the end-to-end product design and strategy for a pregnancy wellbeing app, serving as product design lead to deliver a validated MVP from concept to closed beta while coordinating across founders, developers, and clinical advisors.

I designed and launched a refined Squarespace website for Susteed, a sustainability and management consultancy. The work included strategy, branding, copywriting support, and a client-editable structure.

I redesigned the booking platform Bookmyplay, which connects parents with playgrounds and event services for children. Collaborated closely with the CEO and PM, and led the implementation together with the dev team.

I led the design strategy for a real-time vehicle safety network, translating federated learning and confidential computing into intuitive dashboards and a visual story that demonstrated collision prevention without privacy violation.

I contributed to the e-commerce website design of the Waterboyz.ro, as part of a cross-functional team, working closely with a marketing agency, fellow designers, and developers. My role combined UX/UI design, service design thinking, and content support.

Lek i Staden (Play in the City) is a research project exploring how art and community co-creation can make urban spaces more playful and inclusive. I supported research, documentation, and visual communication.